Norway’s sustainable and efficient model enables it to recycle 97% of its plastic bottles, inspiring nations worldwide.

In a world where plastic pollution is one of the greatest environmental threats, Norway stands out as a beacon of hope and innovation.

Thanks to Infinitum, a pioneering organization in the recycling sector, the Scandinavian country has set a new global standard by recycling 97% of its plastic bottles.

This accomplishment not only showcases the effectiveness of the Norwegian system but also serves as a blueprint for other nations aspiring to minimize their environmental footprint.

The key to Norway’s success lies in a unique bottle deposit system for plastic bottles.

At the time of purchase, consumers are charged a small deposit fee, ranging from 13 to 30 cents depending on the bottle size.

This deposit can later be redeemed through the use of “reverse vending machines,” devices that return money in exchange for used bottles. Strategically located in gas stations and stores, these machines not only facilitate the recycling process but also encourage consumers to actively engage in environmental preservation.

The Norwegian model extends beyond simple bottle recycling. In fact, 92% of recycled bottles produce material of such high quality that it can be reused for new beverage bottles, showcasing a sustainable lifecycle and further reducing the need for new plastic. Some materials have been recycled more than 50 times, underscoring the system’s efficiency and sustainability.

This approach has led to outstanding results, with less than 1% of plastic bottles ending up in the environment. An achievement that highlights the importance of a circular economy and the pivotal role of collective responsibility in combating plastic pollution.